When it comes SEO (Search Engine Optimization) there are two types are there On page SEO and Off page SEO. In this tutorials, How to set up On page SEO on your website or blog to rank in Search Engines.
On‐page SEO is a practice of optimizing your web pages or post to help them rank higher in the search engines. Concentrate on On page SEO will also increase the probability that your Off-Page SEO strategy will be successful.
On-Page SEO Strategies
Create SEO friendly URL’s
Make your target keywords as a URL’s. Google is a better understanding of the keyword as a user search. If you make that simple and always combine your target keyword in URL your page will be top of the google.
I’m using my target keyword in URL. For example, my target keywords are “SiteGround Black Friday” my URL has been “wptts.com/siteground-black-friday“.
And avoid bad URL’s like “wptts.com/?p=1107” or Long URL’s like “wptts.com/15/12/2018/siteground-black-friday-and-cyber-monday-deal-2018“.
Try to use static URL’s and Nonchangeable URL’s. Avoid unnecessary parameters like ” ?”, “=” and “&” its features of dynamic URL’s. Static URL’s it’s easy to read Search Engines and user.
Start the Title with Keyword
When its come On Page SEO, the title tag is the most important thing. If you put the target keyword on the beginning of the title tag, the more weight it has with search engines.
Title tags help out to know Search engines understand what you are posting about and users get the first impression on your page.
No need to always start your target keyword with the title tag. But try to make your target keywords as the title tag. And don’t stuff your keyword into the title tag they create a bad user experience.
Add Modifiers To Your Title
Adding Modifiers to your title tag its big boost in organic traffic from search engine. Organic traffics come from Longtail Keywords, most of keyword research tool cant find exact longtail target keyword.
That does not only help to improve organic traffic, help your post in the top of SERP (Search Engine Result Page) if anyone searches your target keyword.
Adding Modifiers like “2018”, “guide”, “best”, “checklist” and “review” in the title tag. It’s can help rank in the long tail variants of your target keyword. Be mindful when you adding modifiers to your title tag, Search Engines may cut the title to exceed the limit. Google has increased the title to 70 – 71 characters limit.
Use H1 tag in the blog post title
Heading structure of your pages is One of the most important aspects in On Page SEO. It describes which part of the content is important and how they are interconnected. The important thing is to use the H1 tag in the post title. Most of CMS like WordPress is automatically added H1 tag as the blog title.
But some of the themes override tags in settings. Always check theme settings to make sure your post title get H1 tag.
It’s worthy for checking your site code to make sure you only have one H1 tag per page. And the H1 tag should contain your target Keyword.
Use Multimedia in the blog post
Images, Videos, diagrams can reduce the bounce rate of your site and increase user spend time on your site. That’s because I strongly believe my content straight up better. Adding images can improve your On Page SEO and use target keyword on alt text of the images.
Multimedia helps to user’s spend more time on your site that leads to boost Google user interaction signals and paying more attention too. Always optimize your image size to ensure site speed and make sure your video’s load speedily, or it will affect your ranking in search results.
Use Subheadings in H2 Tags
Use your target keyword as an H2 tag at least once. It’s hard to read a piece of content without heading or subheading in your article. Using Heading are increasing the chances of user’s reading your article. Heading and text structure of your content can help your On Page SEO.
Google scan your content for a relevant search word of the user search and looks heading tags of your content. Using heading tags make Google easier to find the content.
Put your Keyword in First 100 – 150 Words
Your keyword must appear in the article in the first 100 – 150 words. Some of the bloggers using long intro for their post and use their target keyword using later.
Using your keyword in the first 100 – 150 words is helpful to Google understand what your article about.
Use Responsive Design
Google increase the user experience for mobile-friendly pages. Use responsive design of your page helps to boost the ranking of Google search results.
Then the user’s no need to tapping or zooming of your page to read your article. Test your site with Google mobile-friendly test tool for your website responsive design or not. This tool can test your site mobile-friendly or not and what’s wrong in your website and how to fix it.
Use Outbound Links
Outbound links improve your site authority and ranking in Google. Related to another page with Outbound links it helps to Google know your content topic. And it also helps to Google, know your content is the hub of your keyword contains.
Outbound links are also known as external links, a direct visitor to your webpage from another webpage on the Internet. Unlike inbound links, which send visitors to one page to another page of your website. Outbound links send visitors to completely another website.
If another website connects your website its also considered an outbound link. At the same way, you connected another website is also an outbound link.
Use at least one outbound links per 500 words. If you created good content is also reflected in other webpage links your page as an Outbound link.
Use Internal Links
Internal linking is linking to one page to another page within your site. It helps to optimize your site for search engine. If you want to know about Internal Links just check out Wikipedia.
Internal links are links they connected with one page of the same website to a different page on the same website. Internal links are commonly used in the main navigation. They allow users can navigate your website.
Googles use links to find out what content on your site is related and the value of that content. I recommended a link to 2-5 old post when you publish a new one.
Improve Site Speed
When it’s come On page SEO site speed is very important. Google has stated the record of page loading speed is an SEO ranking signal. I recommended increasing site speed use CDN, Lightweight themes, compressing images and get faster hosting.
CDN and Cache plugin can increase your site speed. And using premium web hosting can help your site speed.
Make sure your site load within 3 seconds. 70 percent of Users don’t want to visit again when your site has been slow. You can check out site speed visit GTMetrix.com
Use LSI Keywords
LSI(Latent Semantic Indexing) keyword is a keyword it’s semantically related to your target keyword.
LSI Keyword helps to Search Engines figure out the main topic of your article. Example for if your article about “Laptop” and words contains “Processor”, “RAM”, “Hard Disk”, “Model”, “Price” then the search engines know that your article about Laptop specification.
If you want to know about you are using 100 percent LSI keyword? Just Google your keyword and scroll down to the ” Searchers related to (your search term)” bottom of the Google page.
Image optimization is the basic step for your On Page SEO campaign. And its pillar of your SEO and one of the most important factors in On page SEO. Images are the most important thing on your webpage or website. They say that a ‘Picture is better than a thousand words’.
Your target keywords are important in URL, as the same on images. Keyword related file can help the search engine identify the topic of your content.
Use your target keyword in an image file name for example “On page SEO.png” and use your target keyword also in Alt Text.
Reason for optimizing your image for On page SEO. and Google knows about what your topic contains about. It helps to rank in organic traffic.
Longer contents lead to rank significantly higher on Google’s first page. Try to create 1800 – 2000 words of your content.
Longer Contents helps to rank better in your target keyword and brings in more long tail traffic of your content.
Boost Dwell time
If the user hit back button when landing on your page it tells Google black-and-white: this is a low-quality page.
That’s why Google using “Dwell time” to the length of your content’s quality. If you creating long content user’s keeps reading your content and it increases Dwell time.