When you’re running a multi-author blog Google Analytics cant a track each author post. You cant find out which author post is performing in best in your blog. Google Analytics can show which post is performing well in default.
Author Tracking in Google Analytics can track the performance of your author who keeps a visitor in your blog.
In this tutorial, ill explain how to set up author tracking in Google Analytics for your WordPress blog.
In Google Analytics you have to add the author as a custom track option. In MonsterInsights we can setup author tracking easily.
Author Tracking in MonsterInsights
MonsterInsights is a freemium WordPress plugin that is used for integrating Google Analytics in WordPress.
The plugin is created by Awesome Motive, Inc, which is also the developers of OptinMonster, WPForms, and SeedProd.
Currently, the plugin got more than 2 million active installations. The free version has some limits and the premium one will remove all those restrictions.
The premium version of MonsterInsights has more advanced features like scroll depth tracking, eCommerce tracking, file download tracking and more. If you’re a beginner in WordPress to know more about how to add Google Analytics to WordPress.
Author tracking is a premium feature in MonsterInsights so you need to have an Agency plan or Pro plan in MI.
How to Setup Author Tracking in MonsterInsights
After getting a pro plan in MonsterInsights, download and install MonsterInsights plugin in your WordPress dashboard.
Then you have to enter the license key to activate the MonsterInsights plugin. Go to MonsterInsights settings page paste your license key.
Then you will get access to their premium to add-ons. Install and activate the Dimension add-on on your WordPress blog.
Then connect your MonsterInsights to your Google Analytics Property. To know more about how to add Google Analytics to WordPress.
After complete to connects to the MonsterInsights, go to the tracking section in MonsterInsights settings.
You can see the custom dimension configuration when you activate the dimension add-on.
You have to add a new custom dimension to click add new custom dimension button and you will see the form.
And select the author as the custom dimension type.
Next, we need to set up the author dimension in Google Analytics property. Log in to the Google account and select the property.
Go to the admin settings in the property dashboard on the left side.
Click that and you can see the “custom dimension” below the custom definitions.
Click on the add new custom dimension button.
You will see the new form. And you need to enter the Author in the name field and save it. No need to change anything.
Now you can get the custom ID for the dimension. Copy the custom ID an go back to the dimension setting in MonsterInsights settings.
Our custom ID is 2, enter 2 in the MonsterInsights author dimension settings and save.
Now it’s done.
Then we need to generate custom reports based on the author’s dimensions. In the Google Analytics property dashboard, you can customize options. Select custom report settings.
Give the name for metric groups. In the dimension drill down section, select the author and save the changes.
They generate a complete custom report based on the dimension.
If you want a more detailed report you need to choose the author for the secondary dimension.
Now you will get a detailed report to the author.
That’s all now you enabled author tracking on your WordPress blog using MonsterInsights.
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